Business Case

SAP Fiori presents complex business data in the most comprehensible manner. To date, SAP Fiori 1.0 and 2.0 have relied on Arial Regular and Bold, the two of the web’s most common typefaces. Now, the new face of SAP software has matured to the point that more font styles and weights are needed. Realizing this, the SAP visual design team partnered with Monotype, one of the world’s best-known providers of type-related products and technologies, to design an entirely new and original typeface: 72 was born.

Check out Monotype's case study about 72!

Did you know?

72 is named after 1972, the year when SAP was founded.

Type Matters

The SAP Fiori User Interface (UI) and its content are inseparable. The content is the UI. The SAP Fiori user is presented with a sequence of choices to make, and the typographic system must support the user’s choices in this process. It must guide the user through screen content effortlessly and without distraction. Good typography is good UI. Tests have shown that when participants were asked to read text with either good or bad typography in two different studies, the participants who received the good typography outperformed the readers of the poor typography.

To learn more about the specifics of typeface design, check out the following:
Typeface & Typography – Why Do They Matter?
What Makes a Good Typeface?

Typography exists to honor content.
― Robert Bringhurst

Design

Designing 72 from the ground up made it possible to meet SAP Fiori’s typographic requirements, including:

  • Legibility Enhancements: Optimize for screen use.
  • Font Styles: Support a robust typographic hierarchy.
  • Brand Voice: Be credible and humane.
  • Character Set: Accommodate complex content.
  • Language Support: Supports Windows Glyph List.

To learn more about the specifics of typeface design, check out the following blog posts:
Typeface & Typography – Why Do They Matter?
What Makes a Good Typeface?

Design // Legibility Enhancements

Optimized for screen use, 72’s design enhancements increase its legibility, readability and ultimately, accessibility.

Accessibility
Accessibility
Accessibility
Accessibility
Hover or click on the marked areas in "Accessibility" to learn more about the specific characteristics!
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Wide Apex

A wide apex results in larger counters which helps with legibility at small sizes.

×
Open Counters & Large Apertures

Improves character differentiation and recognition at small sizes.

×
Decreased Character Ambiguity

Differentiation of a character’s details heightens a font’s readability by eliminating similar shapes.

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Open Terminals

The angled shape of the terminal creates more negative space, and reducing fill-in at small sizes.

Wide Apex
A wide apex results in larger counters. The increased counter size helps with character legibility at small sizes.
Open Counters & Large Apertures
Improves character differentiation and recognition at small sizes.
Decreased Character Ambiguity
Differentiation of a character’s details heightens a font’s readability by eliminating similar shapes.
Open Terminals
The angled shape of the terminal creates more negative space, and reducing fill-in at small sizes.

Design // Styles

Multiple font styles help facilitate a robust typographic hierarchy and system.

Light Regular Italic Bold Bold Italic Condensed Bold Condensed Black

Design // Brand Voice

Credible and humane. 72 remains confident presenting business data while possessing gracious human qualities.

A humanist font shows evidence of a human holding a pen and has its roots in calligraphy evoking a feeling of warmth and personality.

Design // Character Set

Preview the fonts of 72’s English character set.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()=-,+.?

Design // Languages

72 supports Windows Glyph List (WGL) and is available in all Western, Central and Eastern European languages.

ABCΑΒΓ∆αβγδεζ€123
абгджБГДЖABCabc123
abcABC123(!&/¥$€£₹)
  • Afrikaans
  • Albanian
  • Basque
  • Bulgarian
  • Byelorussian
  • Catalan
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • German
  • Greek
  • Hungarian
  • Icelandic
  • Indonesian
  • Italian
  • Latvian
  • Lithuanian
  • Macedonian
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Turkish
  • Ukrainian
  • Afrikaans
  • Albanian
  • Basque
  • Bulgarian
  • Byelorussian
  • Catalan
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • German
  • Greek
  • Hungarian
  • Icelandic
  • Indonesian
  • Italian
  • Latvian
  • Lithuanian
  • Macedonian
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Turkish
  • Ukrainian

What’s Next

SAP is pleased to announce that 72, an altogether new typeface designed specifically for SAP and SAP Fiori, has won a Red Dot Award for Communication Design Category in 2017.

The Red Dot Design Award is one of the most prestigious design awards worldwide. With more than 8,000 submissions from 50 countries this year alone, 72 was honored with a Red Dot Award for Communication Design. Check the Red Dot Award site and our announcement for more details of our success.

Along with improving the SAP Fiori user experience, 72 bolsters SAP Design’s commitment to being a design-centric organization. Join us on this journey as we continue to discover all the possibilities with 72.

Get In Touch

Have any comments, questions, suggestions? Let us know what you think! Send us an email at sap-font@sap.com. All feedback is appreciated.