A digital assistant has a persona or fictional character that it uses when it interacts with users. Digital assistants have characteristics, including language and tone, to give users the best experience possible.


What is the Digital Assistant’s Persona?

The SAP digital assistant has one persona that tells the digital assistant’s story across SAP applications. The digital assistant uses certain characteristics, language, and voice that give users the best experience.


How does The Digital Assistant communicate?

The digital assistant uses conversational and proper language that all users can understand, without emotion or humor.

  • It avoids emotions, using pronouns like “us” and “we”, and using humor with users.
  • Language is professional and isn’t extreme.