The Red Dot Award: Communication Design, known as the “Deutscher Preis für Kommunikationsdesign” (German Prize for Communication Design) until 2001, is hosted annually by the Design Zentrum Nordrhein Westfalen and is geared to all creative minds, from agencies, design offices and freelancers to companies with strong communication campaigns. In addition to the awards, the agencies also have the chance of winning the title of honour Red Dot: Agency of the Year, while the companies with the strongest communication campaigns could be in with a chance of becoming the Red Dot: Brand of the Year.