Value of Design

Why invest in user experience?

Companies and their IT departments are facing dramatic changes. However, even as they must cope with emerging trends like big data, Internet of Things, and the consumerization of IT, organizations often lack resources and budget to react. Therefore, companies need to change how they execute – which leads to a greater Return on Investment (ROI).

Our customers often confuse user experience (UX) with beautifully designed interfaces. But good design goes way beyond this. Good design can dramatically reduce operational costs by enabling users to work more efficiently. Through over 400 customer projects, the team from SAP’s Design & Co-Innovation Center (DCC) has consistently revealed the value of UX design.

Value of Design

Leverage User Experience Design

The methods used in UX design and design thinking foster innovation and enhance the efficiency of our customer’s employees. Using our approach, we are able to empathize with the user, as well as understand context, establish a clear focus, and determine the scope of the challenge at hand. We craft new and improved solutions using iterative and user-centric methods, incorporating diverse requirements from all stakeholders.

In this way, we are able to ensure that solutions are desirable, technically feasible, and meet business requirements. In order to prove and measure success, we establish KPIs that allow the customer to objectively measure the results once a project has been completed.

Monetary Benefits

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Gain Productivity

Focusing on the real needs of users reduces the complexity of processes and screens, letting users execute tasks faster.

Save on Training and Support Costs

Less complexity and better adjustment to the real world process result in reduced training and support costs.

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Decrease User Errors

Higher quality data helps customers minimize the effort needed to correct and helps prevent potential issues, such as road blocks in the follow up processes.

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Decrease Change Requests

By involving end users and relevant stakeholders throughout the creation process, there are fewer change requests and solutions cover the core needs of the users.

Non-Monetary Benefits

Increase User Satisfaction

A focus on the real needs of users means solutions meet their requirements, lowering the barriers to use the new solution, as well as leading to higher satisfaction and employee loyalty.

Increase Customer Loyality

Consumer solutions with a great user experience lead to a higher rate of product or service recommendations, ultimately improving the brand experience.

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Increase Solution Adoption

Users will automatically adopt a solution that fulfills their true needs and requirements.

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Strengthen Relationship

Close collaboration between stakeholders pushes the demand and manages expectations. This improves the perception regarding the value and innovation capabilities of IT departments, leading to more influence in business strategy decisions.

Want to learn more?

If you request more profound insights on how and why you should invest in user experience, contact us and apply for a Business Advisory Workshop. Together we can assess your situation and prioritize steps to improve the user experience in your organisation.

Great design works best when we create it together