Super Bowl City Fan Energy Zone

Designing an Engaging Fan Experience at Super Bowl 50

Super Bowl 50 Host Committee


Showcasing the Best of the Bay Area


Discovering What is Meaningful to Fans and Partners


Designing the End to End Fan Experience

“A HANA database instance was provisioned on HANA Cloud Platform (HCP). OData (Open Data Protocol) requests connected HCP and the Britelite Immersive’s game server, located onsite in downtown San Francisco, ultimately taking data from the games at the Fan Energy Zone and sending them to the cloud. The data was then processed and analyzed in real-time on HANA, producing player data and game analytic views that were sent to the large digital Fan Wall (in the Fan Energy Zone plaza) or the Player Card (on the Road to 50 Super Bowl mobile app)."

– Ward Bullard, VP, Product Management and User Experience

We wanted to design hero moments for fans and also give them the chance to see it, to be part of it. Apart from that, we wanted to broadcast to the world what is happening at the Fan Energy Zone through live content. We also focused on the element of shareability within the Super Bowl mobile application enabling the fans to share their excitement on which ever social media channel they want.

– Matthew Glibbery, SAP Design & Co-Innovation Center
Fan Energy Zone

“SAP is not only a partner, they played an integral role in helping us redefine the Super Bowl.”

– Keith Bruce, CEO of the Super Bowl Host Committee

Great design works best when we create it together