Designing the Coca-Cola HBC Web Shop

Coca-Cola Hellenic

To bring the advantage of online shopping to customers ordering beverages, Coca-Cola HBC opened a web shop that fulfills the needs of users in different countries and environments.

Opportunity

Establishing a New B2B Sales Channel

Customer Testimonial from Coca-Cola Hellenic

Approach

Don’t Be Afraid of Your Users

To improve the user experience in your applications, you always need business process experts, user interface experts, and technology experts working closely together. That is really a key success factor to me!

– Hristo Enev (Solution Architecture Manager, Coca-Cola HBC)
Experience

Encourage End Users to Satisfy Their Needs

The insights gained from the interviews with customers and creative workshops with our business experts in several pilot countries were essential to deliver easy-to-use interaction design. According to this concept, SAP designers delivered an attractive visual design, which translates our brand and creates a pleasant visual appearance.

– Philipa Nikaoleva (BSS Market to Cash Delivery Manager Coca-Cola HBC)

Great design works best when we create it together

Hello!