Off to New Horizons with Design Thinking


In 2016, SAP joined Daimler AG on their expedition of Design Thinking, providing them with insights into the experiences and learnings of SAP's own design and innovation journey.

Defining the Route with SAP as Co-Driver

When I met their project lead and their team of ambassadors, I could really feel the enthusiasm for Design Thinking - not only as a need-to-have, but to become a new mindset and key to change their culture.

– Sam Yen (Chief Design Officer, SAP)

The Course to Innovation: People + Projects + Space

1. Putting Newly Selected Coaches in the Driving Seat

2. Taking Driving Lessons in Real Projects

3. Pit-stop Making Design Thinking Visible

The Design Thinking Journey Continues

Great design works best when we create it together