Enhancing the Sailing Fan Experience

SAP

Opportunity

Bringing the Excitement of Sailing to Fans

Our app should differentiate itself from other sports apps. This is why we not only wanted to include the event plan in our solution, but also consider the analytics of the race and the results,

– says Beate Riefer (Design Strategist at the Design & Co-Innovation Center from SAP).
Approach

Designing the Fan Experience

Experience

Following Sailing Events from Anywhere

This project was a good example of how good ideas can finally come to life and how a creative process can result in an innovative and easy-to-use solution. The AppHaus was a suitable working and testing space to putting our creativity into practice,

– said Jorn Munnik (Design Strategist at SAP).

Great design works best when we create it together

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