German Ice Hockey League: Fans First!

German Ice Hockey League


Putting the Ice Hockey Fan First

Putting the fan first - a Co-Innovation workshop with Deutsche Eishockey Liga (DEL)


Let Fans Get Involved in the Design Process

We were positively surprised by the workshop equipment. The creative atmosphere helped us to gain insights that we would never have had in our normal environment.

– Matthias Schumann (Head of Communication, German Ice Hockey League)

Prototyping of a Cool Tool

If you go out and talk to people, you learn a thousand times more than you could ever learn from the best questionnaire.

– Jörg von Ameln, Head of Gaming Operations, German Ice Hockey League (DEL)

Great design works best when we create it together