German Ice Hockey League: Fans First!

German Ice Hockey League

How can you get ice hockey fans excited about statistical data? Well, just watch them and learn what they are interested in, and create an easy-to-use dashboard with fun facts about players and clubs!

Opportunity

Putting the Ice Hockey Fan First

Putting the fan first - a Co-Innovation workshop with Deutsche Eishockey Liga (DEL)

Approach

Let Fans Get Involved in the Design Process

We were positively surprised by the workshop equipment. The creative atmosphere helped us to gain insights that we would never have had in our normal environment.

– Matthias Schumann (Head of Communication, German Ice Hockey League)
Experience

Prototyping of a Cool Tool

If you go out and talk to people, you learn a thousand times more than you could ever learn from the best questionnaire.

– Jörg von Ameln, Head of Gaming Operations, German Ice Hockey League (DEL)

Great design works best when we create it together

Hello!