food

How to Help a Food Giant’s Export Business Grow

Kraft Foods Group, Inc.

North American grocery business Kraft Foods Group teamed with SAP Services to reinvigorate its export business and modernize the way they engaged with distributors using Design Thinking.

Opportunity

Finding New Ways for Growth - When Challenge Drives Invention

Approach

Developing Unique Solutions for Unique Problems

Experience

Looking Forward to More Co-Innovation

SAP didn’t try to sell us a technology. It was really around taking us on the journey… it’s about process... it’s about people…

– Anthony Marshall, Sr. Systems Project Manager, Kraft Foods Group, Inc.

Great design works best when we create it together

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