Setting Up a Design Center of Excellence within itelligence

itelligence AG

In June 2016, itelligence AG and ITML GmbH merged in order to guarantee a broad expertise in the field of Customer Engagement & Commerce. To succeed also in the long term against competitors, itelligence and ITML saw the need to develop an impactful future vision and strategy for the business. Together with different stakeholders from IT and business, SAP’s Design & Co-Innovation Center (DCC) ran a series of three Design Center of Excellence workshops in order to create a visionary strategy roadmap powered by core design principles.


A New Company Structure Leads to Potential New Products & Services


A Common Understanding of the Future

itelligence - THE benchmark in matters of creativity and innovation

The creative way of working in the SAP AppHaus fits perfectly with itelligence.

– Stefan Eller (CEO, ITML)

Design Thinking as the Methodology for the Merge

The design thinking methods help us not only to align our own products and solutions to the customer's needs, but also to enable ourselves to develop an innovative and future-oriented customer portfolio. We are so much better able to help our customers build their own innovative portfolio for the future. In this way, our experience with design thinking methods helps our customers to improve and strengthen their competitive position.

– Kirsten Bruns (itelligence, Vice President Product & Solution Development Germany)

The methodology used was a great help to illuminate all aspects of a common strategy.

– Christian Lindner (Mobility Team, itelligence)

Great design works best when we create it together