Redesigning Gameforge’s Portal Experience


Gameforge wanted to redesign their gaming portal. By applying Design Thinking with the Design & Co-Innovation Center from SAP, they went one step further and discovered a completely new user type.

Redesigning the Gaming Portal

It’s not easy for us to tell what our users want, and what their expectations are. We hoped to learn more about this from real people, real users.

– Thomas Rudin, Head of Portals, Gameforge AG

Understanding the Players


Creating an Innovative Culture

We were astonished by the amount of innovation we could really kick off with this workshop and the methodology.

– Markus Windelen, COO of Gameforge AG

Great design works best when we create it together