NHL stats experience

Revolutionizing NHL’s Fan Experience

National Hockey League

In 2014, SAP and the National Hockey League reimagined the fan experience around statistics for hockey lovers worldwide. This is the story of how design supported the launching of the NHL’s new stats experiences in - the first phase in a multiphase, multiyear-partnership between SAP and the NHL.


Retelling the Story to Hockey Fans


Diving Deep to Understand the Ecosystem


Revolutionizing the Fan Experience

The process for this redesign has really been a true collaboration between the NHL and SAP. We really wanted to give the user a clean experience which is easy to navigate and also give a level of interactivity.

– Chris Foster, Director, Digital Business Development at the NHL

Great design works best when we create it together