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The City of Heidelberg and SAP Fill the Social Gap for Elderly People

City of Heidelberg, Office for Social Affairs and Senior Citizens

The Design Thinking methodology and inspiration provided by the Design & Co-Innovation Center has enabled the City of Heidelberg to develop a concept for a service that connects generations. It addresses the needs of elderly people and helps them to rediscover their sense of value in society.

Opportunity

Service Design for Elderly People

I have to admit it was a mystery to me which project SAP could start working on together with us. These are two different worlds. I was therefore all the more surprised that we found a common language when it came to reflecting on the serious and wide-ranging social problems.

– Birgit Rittinghaus, head of specialized field, Office for Social Affairs and Senior Citizens
Approach

Defining the Scope

Experience

Filling the Social Gap: Creating an Interpersonal Service for Elderly People

In the end the outcomes were so diverse that it was difficult for us to translate them into action. It was therefore very important to break the results and our thoughts down into manageable chunks in a way that they can be realized on a small scale.

– Bärbel Fabig

We could only work with one concrete approach. Processes are long, there are a lot of people involved, and we had a thousand different ideas. But we were missing the decisive thrust in the right direction. However, with SAP we could focus and put our thoughts into action. Having ideas is good, but realizing them is much better.

– Birgit Rittinghaus, head of specialized field, Office for Social Affairs and Senior Citizens

Great design works best when we create it together

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