Turning Data into Winning Insights


The Women's Tennis Association (WTA) and SAP teamed up to enhance the sport with exciting new data and analytics tools. The result of the collaboration -- an award winning and innovative tablet app -- has changed the game forever.

Now that we’re real time, I can pass on that information and the player can adjust. The psychology of that for the player is ‘Okay, I know what to do now.’ The key is simplicity.

– Nicole Pratt, WTA coach

Great design works best when we create it together