Lo-Res Placeholder Image

Turning Data into Winning Insights


The Women's Tennis Association (WTA) and SAP teamed up to enhance the sport with exciting new data and analytics tools. The result of the collaboration -- an award winning and innovative tablet app -- has changed the game forever.

Now that we’re real time, I can pass on that information and the player can adjust. The psychology of that for the player is ‘Okay, I know what to do now.’ The key is simplicity.

– Nicole Pratt, WTA coach

Great design works best when we create it together