All sorts of creative people gathered for the Adobe Creative Jam in the SAP Design AppHaus in Heidelberg. The Creative Jam is an event series where local thought leaders share a behind-the-scenes peek into their processes and projects; meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud.

Watch this one minute video for some impressions!

While four teams battled in a free design challenge to create the future SAP App no one can resist, Adobe experts showcased their knowledge about the Adobe Universe. The presentations were simultaneously recorded and broadcasted globally to registered SAP colleagues.

The inspiring SAP Design AppHaus environment led to some cool ideas and a funny video produced by the winning team. Within 5 hours, the team created “Ongaku”, the Sensei-powered music track App working with voice control 😉

All in all, it was a very inspiring day with creativity flooding the AppHaus. For sure, this is also a marketing event for Adobe but at the same time, I felt that all participants can benefit from an event like this. Getting in contact with other designers at SAP helps foster an exchange between all the departments and strengthens the bonds between the growing design community enriching SAP.


Looking forward to the next event…

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