The words that you use throughout your app or site are just as important as the interaction and visual design. But the words – or copy – are often an afterthought. All too frequently we use words like “Submit” and “Cancel” on our UIs as if we’re talking to a computer and not a human. We need to bring a personal touch to the words on the screen.

The openSAP course Copywriting: Improve User Experience One Word at a Time explains why it’s vital to think about words as part of your design. You’ll get practical advice on how to write effective and compelling copy that will delight your users, with examples brought to you by Bill Beard, branding consultant and copywriter, and the SAP User Assistance (UA) and UX design teams.

https://player.vimeo.com/video/195351705

Copywriting: Improve User Experience One Word at a Time is a three-week course aimed at UX designers, software and UA developers, product managers, and everyone involved in the development process. The course includes a peer assessment that allows you to practice your copywriting skills and evaluate the skills of others. The course starts October 29th and enrollment is now open!

All you need to sign up is a valid email address. All content is provided free of charge!

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  • Sophia Marx   2 years ago

    This is a great course for various roles, including UX, PMs, developers, and user assistance. The collaboration of UX with User Assistance (UA) is crucial to developing an awesome user experience.

    UA works closely with UX during the design-led development cycle to create content for users as part of the user interface. This content should be intuitive, usable, accurate, simple, and of course, grammatically correct!

    Also, check out this article about the importance of language in your UX. https://experience.sap.com/skillup/language-and-content-can-make-or-break-the-user-experience/

  • Laura Cherry   2 months ago

    By popular demand, openSAP is rerunning this course starting Monday, October 29! Excitingly, since it launched last year, this course won 2 STC awards. It’s great for anyone who is interested in crafting great UI text and improving user experience.

    For more information or to register, go to https://open.sap.com/courses/cwr1-1.