For one year now, we have been running a work group which is working intensively on the user experience strategy. This group includes representatives from some of our largest customers and SAP’s experts on design, applications, and technologies. All parties share a high passion for user experience and the desire to optimize the offering of business applications for everyone. The resulting UX strategy was defined and published in April this year and after another round with the work group has now been updated with a new iteration (SAP UX Strategy document or SAP UX strategy presentation).
What happened since the first release of the strategy?
Well, we rolled out the strategy in various formats to a large number of customers. In this process we collected all the additional feedback we got. Our development units are following through on the defined strategy. The release of SAP Fiori was perceived as a game changer by our customers. It is extremely simple to use, available everywhere as it runs on all devices and quickly deployed due the new delivery model from SAP. Already over 100 customers are currently introducing SAP Fiori apps to their users.
SAP will continue to deliver more Fiori apps as promised into existing environments. But SAP Fiori proved to be more. SAP plans to apply the Fiori concept across all it’s solutions. Soon it will become the leading design for SAP’s HANA and cloud offering. Over time SAP Fiori will be the new SAP user experience.
In the course of our engagement with over 70 customers, we realized that reaching the right user experience in an specific environment is not only dependent on the application offering or the right UI technologies. Even more important is a deep understanding of the users’ needs and with that the right matching to SAP’s offering. This offering consists of out-of-the-box solutions and do-it-yourselves enablement tools. This requires a combination of skills varying from business knowledge, user understanding, design and technical skills. These skills are extremely rare and a lot of customers asked SAP for help. So SAP started to offer UX Design Services. Actually, this newly created team has been so successful over the last months that customer already ask for their services to bring design thinking into innovation projects which do not even deal with SAP software.
So how does all this affect the UX strategy SAP has defined?
Sam Yen, SAP’s global head of user experience and design, discussed the strategy with the above mentioned work group in a two-day face-to-face meeting. The overwhelming feedback was that it is the right direction to go. The new-renew-enable approach as well as the tool and technology set has been confirmed. Expanding SAP Fiori and the UX design services offering complement the strategy well. With SAP Fiori, SAP has set a clear design direction for the future. The UX design services offer help to all our customers to get the right focus on user experience.