—- NOTE —-

This posting relates to the 1st version of the SAP UX Strategy. Please see the SAP User Experience Strategy page here on the SAP User Experience Community for the latest information about the strategy.


Now more than ever people’s expectations are shaped by intuitive touchscreen devices and the software they use privately such as YouTube, Twitter, Facebook, Google, and Pinterest, raising the bar for the applications they use at work. Customers are increasingly telling us that user experience (UX) is the differentiator, not features and functions.

With such a large product portfolio, any SAP UX strategy cannot be a “boil the ocean” approach; it has to target the areas that will have the biggest impact. So, instead of closing themselves off in a meeting room with like-minded colleagues, SAP user experience and product leads invited customers to tackle the challenge together as one team. Driven by SAP’s Sam Yen, Andreas Hauser, Gerrit Kotze, Nis Boy Naeve, Jörg Rosbach, and Volker Zimmermann, these were not high-level-sit-around-a-long-table-sipping-mineral-water meetings. Instead, all participants rolled up their shirtsleeves, got out markers and post-its, brainstormed, exchanged, debated, and analyzed. The workshops and iterations started in the spring of 2012 and concluded several months ago in Walldorf.

The result is pragmatic, yet innovative. Here’s the big picture of the UX strategy that the customer / SAP team co-developed:

  • Provide consumer-grade UX for new applications
  • Renew existing applications by improving the UX of software supporting the most commonly-used business scenarios
  • Enable customers to improve the UX of the SAP software they use to perform their own mission-critical business scenarios

Additionally, check out SAP Fiori, a major step forward in executing on the “renew” pillar of the strategy.

Oh yeah, and let us know what you think by commenting below. We’d love to hear from you!

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  • Anonym  7 years ago

    The paper is a very easy to read, very comprehensible explanation of the new UX strategy. Don’t miss it!

  • Anonym  7 years ago

    Hi Esther, thanks for sharing! Great intro into the topic.

  • Anonym  7 years ago

    Great entry point to a topic with never to be underestimated importance, thanks for sharing. Easiest design is hardest to get – it feels like the we’re coming closer to the essence!

  • Anonym  7 years ago

    Document provides interesting information of the strategy in a high level manner.