Next stop: Barcelona! After two successful events in Las Vegas and Bangalore, we are excited to meet you now in the beautiful city of Barcelona. Here again, we will introduce you to many hot topics. Learn about UX and Design from the SAP experts at first-hand.

Meet our experts beforehand and get inspired which session you could join. Check out all Design sessions here.

Learn about SAP CoPilot with Michael Falk

Michael is a software product manager with more than 19 years of broad international experience in product definition, product development, and management. He is Head of the Global Design Customer Office and Chief Product Manager for SAP Fiori and SAP Copilot

Some SAP CoPilot Sessions: Session Catalog

DX152: Design Thinking with SAP CoPilot: The Total Package (Design Thinking Session) – with Michael Falk, Vanessa Micelli Schmidt, Megan Zurcher & Stefan Engelhardt

11/15, 08:30 a.m. – 04:30 p.m.

Gain hands-on experience using design thinking methodologies to identify how the SAP CoPilot digital assistant can help end users to be more efficient in their daily tasks and how it takes user experience in business software to a completely different level. Get an overview of the architecture, adoption options, and a preview of the product direction for SAP CoPilot. Learn how to actually design identified scenarios by building a design prototype for an example use case.

DX209: The Digital Support Experience – A Use Case for SAP CoPilot – with Thomas Reiss

11/16, 12:15 p.m. – 01:15 p.m.

This session gives an overview about the new digital support experience concept, which will improve and harmonize how SAP users get assistance across the SAP product portfolio. SAP CoPilot evolves from a collaboration tool to a digital assistant for which the digital support experience is one of the most important use cases. End users get automated advice and can also be connected to key users who are responsible for first-level support.

DX208: SAP CoPilot  – with Vanessa Micelli Schmidt

11/14, 12:15 p.m. – 01:15 p.m.

11/16, 04:45 p.m. – 05:45 p.m.

SAP CoPilot digital assistant is the first true digital assistant that liberates business users from enterprise applications and transactions and enables them to do work in a way that is more natural. Evolve your enterprise user experience from icons and clicks to conversational interactions with a virtual digital assistant. Enable users to collaborate easily, gain actionable insights, and create relevant business objects in one integrated environment.

DX212: Self-Service Ordering with Conversational Bots – with Thomas Reiss

11/15, 08:15 a.m. – 09:15 a.m

The SAP CoPilot Web application supports the end user in his daily work. It acts as digital assistant and enables immediate actions. In this session we will show you how natural language can be used to communicate with SAP CoPilot, and therefore will offer a GUI-less, natural interaction across apps, ready for any input modality and form factor.

Learn about SAP CoPilot, UX and Digital Transformation with Maricel Cabahug

Maricel Cabahug is Senior Vice President, Global Head of Design, User Experience, and SAP Fiori Product Manager at SAP. She leads a multidisciplinary team of designers, user researchers, architects, developers, product managers, and design thinking practitioners. Maricel and her team are focused on bringing next-generation user experiences to SAP’s core products while also rooting great design in technology and methodologies to change how SAP develops software.

DX214: Boost User Productivity with SAP CoPilot – A Customer Journey – with Maricel Cabahug

11/15, 01:15 p.m. – 02:15 p.m.

Hear SAP Senior Vice President Maricel Cabahug and an SAP customer discuss co-innovation on the SAP CoPilot digital assistant. Learn what the digital assistant for the enterprise is all about and how it feels for a customer to work with it. Understand how this customer worked with SAP in a beta program and subsequent co-innovation project, and see a live prototype of the custom-built SAP CoPilot use case.

 DX205: User Experience in the Digital World: How SAP Solutions Can Help You – with Maricel Cabahug

11/14, 12:15 p.m. – 01:15 p.m.

Interaction trends and technologies will change how people work in the digital world. What can you expect from SAP? How can you adapt your services to accelerate your company’s digital transformation?

 ST110: UX Strategy for Digital Transformation at SAP – with Maricel Cabahug & Gunther Rothermel

11/14, 05:00 p.m. – 06:00 p.m.

Digital transformation opens opportunities to transform experiences for end consumers, customers, and employees. Hear how the UX strategy at SAP enables you to bring completely new solutions and experiences incorporating the powerful and modular underlying technology stack of SAP Cloud Platform. We will cover the road map for SAP Fiori, the SAP Build tool, SAPUI5, and SAP Web IDE to effectively create better experiences, and the SAP CoPilot digital assistant for conversational interactions.

Learn about SAP Screen Personas with Peter Spielvogel

Peter is Senior Director of Product Marketing for the SAP Imagineering team. He is currently leading the go-to-market activities for SAP Screen Personas, a solution that allows customers to drive productivity through personalization. Peter brings more than 20 years of experience in marketing, product management, sales, and software development to this role.

Some SAP Screen Personas Sessions: Session Catalog

DX215: SAP Screen Personas as Part of the SAP Fiori User Experience – with Peter Spielvogel

11/15, 10:45 a.m. – 11:45 a.m.

With the latest version of SAP Screen Personas software, we have made it even easier to create flavors inspired by SAP Fiori user experience (UX). These flavors can include adaptive elements and be easily embedded into the SAP Fiori Launchpad UX to create a seamless user experience. We will demo SAP Screen Personas compatibility with SAP S/4HANA, such as the Belize theme, which provides the SAP Fiori UX for classic transactions. And we will show you how to create similar experience in ERPs.

DX267: Building Adaptive Screens with SAP Screen Personas (Hands-On Workshop) – with Peter Spielvogel & Sebastian Steinhauer

11/15, 02:30 p.m. – 04:30 p.m.

This hands-on session gives you a chance to build a more intuitive SAP GUI interface using SAP Screen Personas software. The focus of this session will be to create adaptive designs that render on devices with different screen sizes. Learn how you can improve your users’ productivity with streamlined screens and workflows that are optimized for varying device requirements. We will focus on streamlining Web Dynpro transactions, which exist in SAP ERP and SAP S/4HANA.

NET53538: SAP Screen Personas and SAP S/4HANA

NET53537:  Adaptive Flavors in SAP Screen Personas

NET53478: Customer Success with SAP Screen Personas

NET53477: SAP Screen Personas and SAP Fiori – And, Not Or

Learn about SAP Fiori 2.0 with Jan Michel Blinn

Jan Michel is an user experience designer within the SAP Design | Global Design Concepts team. He is working on new and innovative UX concepts in projects such as SAP Fiori 2.0 and SAP Leonardo.

Some SAP Fiori 2.0 Sessions: Session Catalog

DX211: User Experience Evolution with SAP Fiori 2.0 – with Dina Glatzel

11/14, 12:15 p.m. – 01:15 p.m.

The SAP Fiori user experience (UX) 2.0 empowers you and how you want to conduct your business activities. The applied design concepts support the user with context switching, decision making, planned versus ad-hoc tasks, collaboration with team members, fluid navigation, and managing interruptions during primary business activities. This lecture will bring you up to date on the most recent developments in SAP Fiori 2.0 and gives a sneak-peak at what the UX team is currently working on.

DX106: SAP Fiori Apps Design for Non-Designers – with Dina Glatzel

11/15, 06:15 p.m. – 07:15 p.m.

Did you ever wonder how to help ensure your application truly meets your users’ needs? How to design an application that is optimized to effectively support your customer’s employees in their daily work? In this session we will provide you with a simplified toolbox of processes, principles, methods, sources, and hints that help you easily design user-centered SAP Fiori apps that your customers will enjoy using.

DX265: Design and Build your SAP Fiori Apps (Hands-On Workshop) – with Dina Glatzel & Caroline Schuster

11/15, 11:00 a.m. – 01:00 p.m.

You would like to build an SAP Fiori app that truly meets your users‘ needs? An app that is optimized to effectively support your company’s employees in their daily work? This hands-on session will introduce you to processes and tools, which will help you design and build exemplary user-centered apps. You’ll learn it all, the design process followed by development teams at SAP, how to prototype using the SAP Build tool, and finally create SAP Fiori apps using using SAPUI5.

DX202: SAP Fiori Front-End Server: Your Road to SAP Fiori 2.0 – Thomas Reiss

11/15, 02:30 p.m. – 03:30 p.m.

11/16, 03:30 p.m. – 04:30 p.m.

This talk gives you an overview of the SAP Fiori front-end server, with its various deployment options and capabilities, on premise and in the cloud, and explains the necessary steps and technical prerequisites to implement SAP Fiori 2.0 in your landscape.

DX812: Road Map for the SAP Fiori User Experience (Road Map Session) – with Thomas Reiss

11/14, 01:15 p.m. – 01:45 p.m.

11/15, 11:00 a.m. – 11:30 a.m.

The SAP Fiori user experience (UX) is the design language for all SAP applications. SAP is evolving the SAP Fiori UX to all SAP solutions over time—providing a harmonized UX across on-premise and cloud solutions. This road map session gives you a holistic overview of the future plans for SAP Fiori, covering design evolution, technology, design and development tools, and SAP Fiori apps.

Learn about SAP Fiori Elements with Rahul Choudhary & Suneet Agarwal

Rahul is development architect for Analytical List Page, the new addition to Smart Templates. Rahul have expertise in Web Application Development and Mobile Application Development using native as well as hybrid technologies.

Suneet is architect in Global Design.

Some SAP Fiori Elements Sessions: Session Catalog

DX201: What’s New with SAP Fiori Elements – with Meet Shah

11/15, 01:15 p.m. – 02:15 p.m.

SAP Fiori elements is the go-to technology to develop SAP Fiori apps. Learn what SAP Fiori elements is about and what new features are available to develop advanced SAP Fiori apps with SAP Fiori elements. See the rich feature set by watching the demos and get a feel about how to develop SAP Fiori apps with SAP Fiori elements through the live development demos.

DX264: Overview Page in SAP Fiori Elements (Hands-On Workshop) – with Stefan Engelhardt & Meet Shah

11/14, 02:00 p.m. – 04:00 p.m.

11/16, 05:00 p.m. – 07:00 p.m.

The Overview Page (OVP) is a new data-driven SAP Fiori app with all the information a user needs in a single page, based on the user’s specific domain or role. It allows for focus on the most important tasks, enabling faster decision making as well as immediate action. The OVP employs cards (containers of content) based on SAP Fiori elements as a UI framework for organizing large amounts of information on an equal plane within the page. This session is about building an OVP and extending them.

DX266: SAP Fiori Elements – Analytical List Page (Hands-On Workshop) – with Stefan Engelhardt & Meet Shah

11/14, 11:00 a.m. – 01:00 p.m.

The analytical list page (ALP) is the most prominent representative for embedded analytics in SAP Fiori apps. It offers a unique way to analyze data step by step from different perspectives, to investigate a root cause through drill down, and seamlessly take action on transactional content within one page. This session is about building ALPs, as well extending them.

Learn more about Innovation by Design with Sally Lawler Kennedy & Eliad Goldwasser 

Sally has more than 15 years of experience in the area of user experience and design. Sally loves this field because it brings together her background in engineering and nursing. Sally has led numerous SAP customers in their transformation into design-led organizations. It was at SAP where she was trained and immersed in Design Thinking methodology.

Eliad is Director of Design Services, Design & Co-Innovation Center.

Some Innovation by Design Sessions: Session Catalog

DX107: Innovation by Design – with Matthias Langholz

11/15, 08:15 p.m. – 09:15 p.m.

How innovative is your organization? Innovation is no longer optional, but essential for organizational survival. Design-centric organizations go beyond using design as a service, seeing it a catalyst for organizational transformation and something that should drive business strategy and innovation. You will learn: The value of design, what design thinking is, three pillars of innovation, stages of innovative culture, and key barriers and strategic recommendations for your innovation journey.

DX151: Innovation By Design – Interactive Workshop to Transform Your Organization – with Edda Mann & Matthias Langholz

11/14, 02:00 p.m. – 04:00 p.m.

How innovative is your organization? In this interactive workshop, participants will learn the three pillars and stages of an innovation culture, assess their organization’s innovation readiness, work in teams to understand common barriers to their innovation journey, and brainstorm strategies to overcome these barriers. Join us to transform your company into a design-led organization. Please note you will need to bring your own laptop as part of the workshop exercises.

Learn more about User Experience with Philip Miseldine

Philip Miseldine is a Development Expert working in Global Design Frontrunner Apps. His work focuses on applying Fiori concepts to future platforms, working out how best to harness new technology to bring new amazing experiences to customers.

Some User Experience Sessions

DX207: Project “E-Quill” the Natural User Experience Powered by Machine Learning – with Hanswerner Dreissigacker

11/15, 10:45 a.m. – 11:45 a.m.

Project “E-Quill” is an innovative prototype of a natural user experience based on digital paper. Using E-Quill, you can interact and retrieve data from your business systems by simply writing, sketching, or doodling, and receive intelligent system responses to your input. E-Quill goes beyond voice to provide a truly natural experience where you are free to express yourself in new ways. Come join us to see E-Quill live, and interact with real financial and analytical use cases.

DX210: Encounter Big Data in 3D Space – with Manfred Pauli

11/14, 02:45 p.m. – 03:45 p.m.

By projecting Big Data into a three-dimensional space, users can easily explore massive amounts of data from different perspectives and, very importantly, observe changes in that data over time. The prototypes cover different use cases in the areas of the SAP Hybris Marketing solution, telco, and trading, all developed using a strict design thinking and co-innovation approach. You will learn how data scientists and business users in the future will explore Big Data on screens and AR devices.

DX205: User Experience in the Digital World: How SAP Solutions Can Help you – Maricel Cabahug

11/14, 12:15 p.m. – 01:15 p.m.

Interaction trends and technologies will change how people work in the digital world. What can you expect from SAP? How can you adapt your services to accelerate your company’s digital transformation?  

Learn more about SAP BUILD with Velavan Trichy

Velavan Trichy is the BUILD Senior Product Management Lead and works with enterprise customers to design and develop simple and beautiful apps. He is a firm believer that any user engagement issue can be solved with the right user experience. As part of SAP Design, Velavan worked in the first Fiori apps for both SAP ECC and SAP Cloud solutions.

Some SAP BUILD Sessions: Session Catalog

DX108: Use SAP Build for Better User Experiences – with Thomas Dubreuil

11/14, 04:00 p.m. – 05:00 p.m.

User experience starts with gaining a deep understanding of user requirements. See how the SAP Build tool, a collaborative design tool, can help you design beautiful apps for your end users. Start from static wireframes or get inspired by a gallery of existing prototypes. Get feedback from end users and gradually change it to a prototype for an SAP Fiori app. Import the prototype in SAP Web IDE and turn it into a working application ready for development.

DX160: Design Your Own Prototypes with SAP Build (Hands-On Workshop) – with Thomas Dubreuil & Jean-Luc Terree

11/15, 11:00 a.m. – 01:00 p.m.

11/16, 02:30 p.m. – 04:30 p.m.

Learn how the SAP Build tool, the collaborative design tool, can help you design beautiful apps for end users. Start from static wireframes or get inspired by a gallery of existing prototypes. Get feedback from end users and gradually change it to an SAP Fiori app prototype. Import it in SAP Web IDE and turn it into a working application ready for development.

DX206: From Prototyping to Productive App with the SAP Build Tool – with Jean-Luc Terree

11/15, 09:30 a.m. – 10:30 a.m.

Learn how new major features in the SAP Build tool allow non-technical users to create fully functioning cloud applications without writing code.

How to develop an SAP Fiori app end-to-end with Andreas Hirche & Oliver Graeff

Andreas is leading various cross projects in the UI/UX area with focus on Browser Support and Accessibility. Oliver is SAP Product Manager UI technologies.

DX271: Build Your SAP Fiori App From Backend to User Interface (Hands-On Workshop) – with Oliver Graeff, Carola Steinmaier & Joerg Singler

11/15, 08:30 a.m. – 12:30 a.m.

This hands-on workshop takes you on a journey to develop an SAP Fiori app end-to-end, from backend data to the SAP Fiori user interface (UI). This includes developing SAP Gateway technology, based on CDS views to expose your application data as well as building the UI using SAPUI5 with SAP Web IDE. We’ll cover creating a new project from scratch, and extending a standard SAP service and its UI with your custom logic.

Learn more about Mobile Technologies

Jitendra is a senior product specialist with more than 7 years of experience in SAP Mobile technologies, he works in the SAP Cloud Platform User Experience, Product Management team.  You can find him at the SAP Apple Partnership Showfloor at TechEd Barcelona.

Some Mobile Technologies Sessions: Session Catalog

DX109: Mobile Services on SAP Cloud Platform: Overview and Future Strategy – with Martin Grasshoff

11/14, 01:30 p.m. – 02:30 p.m.

Join us for an overview of mobile services on SAP Cloud Platform. Empower your teams with an end-to-end tool set for designing, coding, and delivering cross-platform, native or hybrid, mobile apps for cloud or on-premise enterprise systems. Learn about our latest mobile innovations on SAP Cloud Platform, including new low-code app development capabilities and developer-centric SDKs. Get insights into our mobile technology strategy and key road map themes.

DX115: The New Mobile Development Kit: SAP Enterprise App Modeler – with Martin Grasshoff 

11/16, 11:00 a.m. – 12:00 p.m.

Learn about the new development option for mobile apps. The SAP Enterprise App Modeler toolkit allows you to quickly build – not code – mobile apps in SAP Web IDE and distribute it with three mouse clicks to your users. This new rapid mobile app development option will enable you to put native user experience in the hands of your users in less time.

DX872: Road Map to the Cloud – Moving On-Premise Mobile Solutions to the Cloud (Road Map Session) – with Martin Grasshoff 

11/15, 12:00 p.m. – 12:30 p.m.

This session discusses how mobile apps deployed on SAP Mobile Platform on-premise can be moved to SAP Cloud Platform Mobile Services.

Learn about Digital Experience Services with Ingo Deck

Ingo is a software product manager with more than 19 years of broad international experience in product definition, management and rollout. He works as director in the product management area focusing on tool and technologies that enable SAP customers to create and use great User Experience. On top he is responsible for the representation of his product area at SAP TechEd and acts as single point of contact for ASUG SIG UX.

DX116: UX, Mobile, Portal, and SAP Fiori: Drive Optimal Digital Experiences – with Yariv Zur & Nis Boy Naeve

11/14, 01:30 p.m. – 03:30 p.m.

Business software is only successful if users can successfully use it. But what is the best way to connect your users with your SAP software? This session explains the key elements needed to provide the best user experience with SAP solutions. The scope ranges from classic desktop applications and SAP Fiori apps to native mobile apps (with mobile usage being especially important in digital transformation). Find out how you can enable browser, hybrid, and native usage with SAP Cloud Platform.

Digital Experience Focus Group:

On Monday, November 13th, we will be hosting a short session with a small group of SAP customers to introduce them to Digital Experience (DX) and share some customer experiences. It would be great if you could join us to learn more, network and share your insights on the topic as well! Here is the full agenda:


2:00- 2:15 p.m.- Welcome by Dan Lahl, Global Vice President, SAP Cloud Platform Product Marketing

2:15- 2:30 p.m.- SAP’s strategy on Digital Experience- Gunther Rothermel, Senior Vice President, Technology and Innovation Platform, SAP

The informal talk by Gunther will give you an overview of the impact of seamless digital experience on your organization and ecosystem. He will contrast the two approaches to deliver user experience- the uncoordinated IT efforts and use of an array of diverse tools vs an integrated platform approach to streamline UX design, development, user engagement and collaboration.

2:30- 3:45 p.m.- Customer presentations on UX and mobility initiatives and their vision

3:45- 4:15 p.m.- SAP Cloud Platform Experience Maker overview and demo by Yariv Zur, Vice President, Product Management, Cloud Platform at SAP

4:15- 5:00 p.m.- Networking

Location- Room L7, Hall 8.0, Fira de Barcelona, Gran Via venue, North Access. 

If would like to attend, please send a confirmation email to Ashruti Singh

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