After the enormous success of SAPPHIRE NOW, which took place at the beginning of June in Orlando, Florida, USA, the excitement generated by this event is still present. SAPPHIRE is the biggest celebration of SAP in the entire ecosystem with customers, partners, and colleagues taking part.

This year’s SAPPHIRE NOW was truly dedicated to the message “Simplify everything. Do anything”, which was demonstrated everywhere. At SAP, there is a definite interest and effort to reinvent the user experience, which became clear in the keynote speech of Bill McDermott, CEO and member of the executive board of SAP. Not only did he state that all SAP customers deserve a simple user experience with SAP products, he also announced that SAP Fiori is now included with all licenses of SAP software. The message that SAP Fiori is now free of charge generated a lot of traffic in the area of the Platform & Technology Campus area, where Program Manager Tina Tuan hosted the UX Table. She showed customers how to bring SAP Fiori to life with SAP’s Design Services with a live demo and presented the SAP User Experience Strategy focusing on “new, renew, enable.” “Everyone was super excited about Fiori UX! In those three days I talked to 352 customers from a wide range of industries, such as high tech and retail, and I am now following up with them to help improve their SAP user experiences”, she said.


After the introduction of SAP Fiori at last year’s SAPPHIRE NOW, customers at this year’s event were already familiar with SAP Fiori. “They did not want to find out more about what SAP Fiori is, but they raised more mature and interesting questions about how to use and develop SAP Fiori, which showed that the awareness has grown”, said Eliad Goldwasser from SAP User Experience Design Services, who worked at the Fiori Café during the event. At this strategic location on the showfloor attendees could receive a caffeine shot while learning about SAP UX Design Services and solutions through presentations and demo booths. It was an ideal place for networking as well as meeting new customers to work with in the future.


A crowd favorite at the event was a photo green-screen in one spot of the Fiori Café, with over 600 people joining. The attendees were photographed and could see their image appearing on one of five different magazine covers from the technology and business industries.


“I really loved SAPPHIRE. There are lots of interesting tradeshows about important topics, but SAPPHIRE is about our company and this gives you a great chance to understand better what SAP is doing and the ecosystem around it”, reflected Eliad Goldwasser.

“I hope the customers have come home from SAPPHIRE understanding SAP’s true commitment to usability and making SAP simple and beautiful”, added Tina Tuan.

Not logged in