Demystify Design-Led Development and Design Thinking: Build Highly Usable Solutions that Business Users Will Love

Full-day (8:00 a.m.–5:00 p.m.)
$645.00 ASUG Member / $745.00 Non-ASUG Member

Your retro wardrobe is cool, but your retro user experience (UX) isn’t. Need help? Become a UX champion to lead design transformation within your organization. Learn how to apply design thinking to accelerate and transform the user experience for your business users. The session is moderated by design thinking practitioners, UX champions, and product specialists from live customers, supported by SAP experts.

Hear from customers who employ design thinking and leverage SAP’s contemporary toolset to transform the users’ SAP experience. Customers will present their UX transformation journey, providing details about successful implementations, pitfalls they encountered, and valuable lesson learned along the way. Given the thousands of SAP transactions, it can be difficult to know where to begin your UX transformation. You’ll have the opportunity to discuss with them, compare notes, and learn from their experiences.


Agenda Overview:

  • Introduction to the design-led development model
  • Learning and hands-on practice in design thinking methodology
    • Reframing problems
    • Empathy research
    • Persona and the user point of view
    • Brainstorming
    • Storyboarding
  • Optional hands-on exercise to transform the user experience for your business user
    • Start with a problem, then ideate, design, prototype, develop, and deploy apps, or customize SAP ECC or SAP S/4HANA screens using standard SAP software toolsets
  • Customer stories


Key Outcomes:

  • Apply design thinking to understand the problem space and brainstorm solutions
  • Become a UX champion to lead a design-led culture within your organization
  • Learn from real life customer examples and interact with UX champions at customers to learn what worked and what didn’t


Andrea Anderson, SAP
Santosh Kikkeri, SAP
Dan Watters
Kevin Comegys, Johns Hopkins
Angie Radjen, Moen

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