72, the typeface created to be the design language for all SAP products and digital channels, has won a Red Dot Award in the communication design category. The Red Dot Design Award is one of the most prestigious design awards worldwide. With more than 8,000 submissions from 50 countries this year alone, 72 was honored with a Red Dot Award for Communication Design.

Typeface design is one of the most challenging assignments in design as it requires a great deal of technical and aesthetic details and expertise. This recognition affirms typography as one of our core disciplines. Content is ultimately the UI and there is no room for a poor typeface or bad typography in good UI design.

 

Find out more about 72 on the 72 website and check out the upcoming SAPUI5/OpenUI5 release 1.54 to start using 72 in your applications.

 

The Global Design Direction team of SAP Design, with contributions from the broader SAP design community, developed 72 in partnership with Monotype, one of the world’s best-known providers of type-related products.

72 is:

  • designed from the ground up for SAP’s UI
  • a highly functional UI typeface with great legibility at any scale
  • a beautiful typeface with visual clarity, a modern appearance, and an authentic personality to express SAP’s brand voice.

The resulting work and Red Dot Award communicates, once again, SAP’s commitment to being a design-centric organization.

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  • Hyun-Suk Cho   3 months ago

    A really nice work, I would love to see it into use. I was also wondering if there is a portfolio of the design team.

    Kind regards
    cho