By putting the user’s needs at the center of all its activities, SAP is creating a unique sports experience for fans in sports such as soccer, golf, tennis, and formula one. Design specialists are leading the way in the conception of ingenious and simple apps that transform the fans to the middle of the field, court, or race course. Listen to some of the “people behind the technology” that are helping make it happen.

Watch this video and find out who’s behind the sports fan experience!

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