An Inspirational Series

You may know SAP as an enterprise software company, but did you know that we are increasingly known in the industry for good design and user experience? Proof of this transformation is not only positive recognition from our customers, but also a considerable number of prestigious design awards won in recent years. To continue nurturing a mindset that values design – also among non-designers in our company – we initiated the SAP Design Talks.

The series has been host to many renowned design experts from brands as diverse as BMW and Cirque du Soleil. The talks take place at our headquarters in Germany and at SAP locations in Bangalore, Berlin, Montreal and Shanghai, with more locations to follow.

Would you like to be our next speaker?

We would be delighted to have you as our next guest. If you are interested in sharing your design ideas and presenting your company to an interested audience, please contact us at

James Ludwig

VP, Global Design and Product Engineering, Steelcase

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Matthew Tomkinson

UX Director, Ubisoft

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