Let’s talk design.

In the last few years, SAP has dived in head first into the design world with its design-led approach to software development and award-winning designs for enterprise systems. But the design mindset doesn’t stop there…

With SAP Design Talks, we want to hear from you. We invite design experts from some of the world’s strongest brands to share their inspiring stories behind the design of their products. Our aim? To continue nurturing a mindset that values design and user experience, particularly amongst our developers and other non-designers at SAP.

The award-winning talks have hosted many renowned design experts from brands as diverse as BMW, Amazon, Ubisoft, Coca-Cola, Nike and Cirque du Soleil. They take place at our headquarters in Walldorf, Germany, with additional locations in Bangalore, Montreal and Shanghai. Since 2020, we’ve continued the series in an engaging virtual format. 

Want to share your story on our stage? Reach out to our team at designtalks@sap.com for more details.


John Maeda

Technologist and Product Experience Leader

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Christoph Ortmann

Head of User Interface Design, BSH-Home Appliances Group

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Ana Ochoa

Digital Product Manager, Nestlé

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Sebastián Niño

Lead Animator, Framestore VFX

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James Ludwig

VP, Global Design and Product Engineering, Steelcase

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Matthew Tomkinson

UX Director, Ubisoft

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Barry Katz

Silicon Valley Design Guru / IDEO Fellow

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Klaus Frenzel

Director of Digital Design & Design Beyond the Car, Daimler

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James Sommerville

Vice President of Global Design, The Coca-Cola Company

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Boris Verkhovsky

Director of Design and Performance, Cirque du Soleil

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Greg Petroff

Chief Experience Officer, General Electric

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Gesche Joost

Design Researcher, University of the Arts Berlin

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Jason Mayden

Design Director, Nike / Mark One

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