An Inspirational Series

You may know SAP as an enterprise software company, but did you know that we are increasingly known in the industry for good design and user experience? Proof of this transformation is not only positive recognition from our customers, but also a considerable number of prestigious design awards won in recent years. To continue nurturing a mindset that values design – also among non-designers in our company – we initiated the SAP Design Talks.

The series has been host to many renowned design experts from brands as diverse as BMW and Cirque du Soleil. The talks take place at our headquarters in Germany and at SAP locations in Bangalore, Berlin, Montreal and Shanghai, with more locations to follow.

Would you like to be our next speaker?

We would be delighted to have you as our next guest. If you are interested in sharing your design ideas and presenting your company to an interested audience, please contact us at

Follow us on Instagram!

Jason Mayden

Design Director, Nike / Mark One

Read more

Paul Gardien

Vice President, Philips Design

Read more

Gesche Joost

Design Researcher, University of the Arts Berlin

Read more

Greg Petroff

Chief Experience Officer, General Electric

Read more

Phil Gilbert

General Manager of IBM Design

Read more

Karim Habib

Head of Design, BMW Automobiles

Read more

Boris Verkhovsky

Director of Design and Performance, Cirque du Soleil

Read more

James Sommerville

Vice President of Global Design, The Coca-Cola Company

Read more

Klaus Frenzel

Director of Digital Design & Design Beyond the Car, Daimler

Read more

Barry Katz

Silicon Valley Design Guru / IDEO Fellow

Read more

Matthew Tomkinson

UX Director, Ubisoft

Read more

Jussi Ängeslevä

Vice Creative Director, ART+COM

Read more

James Ludwig

VP, Global Design and Product Engineering

Read more