The combination of a new approach and something familiar like newspaper headlines motivates users in the creative thinking process.
When do I use this method?
Use this method when you want to develop a vision for a product, especially how it will be perceived by the market.
How do I use this method?
Each participant writes the headline of a newspaper article. The headline should reflect what that person would like to read when the new product comes out. All headlines are posted on a wall and each person explains his or her headline.
“PRODUCT XY is the new reference for business user experience”
“COMPANY XY does it again”
“PRODUCT XY brings UX to another level”
What are the benefits?
A fast method to get a feel for the different directions the product vision could take.
Duration: 3 hours
Number of people: 2 or more
Level of expertise: Newbie