Tag: A/B

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Defining target or test groups

Recruiting the right persons is crucial for getting valuable results from your testing and research. These ‘right persons’ have to be able to represent your consumers, customers, and end users.
671  | 
Holger Maassen

How A / B Testing Improves Your Product and Service Launch

If you’re not testing , you’re leaving money on the table. A/B testing is one of the most powerful ways to collect information about your product and service. Following the right procedure is critical if you want accurate results.
1238  | 
Holger Maassen