Large enterprises are facing a faster changing business environment: innovation cycles are getting shorter, markets are being disrupted through digitization, new business models evolve, the “new generation” wants to be led differently, and working models are being revolutionized. A people-centric approach is a key differentiator for companies that want to be and stay relevant in […]
I keep a sailboat in Sausalito, a picturesque town that has more charm than commerce. In May, I was enjoying a glass of wine on the boat of a friend who was all worked up about the new ferry landing that the Golden Gate Bridge District wanted to install in Sausalito. “It’s horrible. It’s huge, […]
Tips for UX professionals to navigate through the jungle of creativity techniques
To make sure that creativity techniques really work and to practice them, SAP’s user research team has introduced a new community meeting series: the Practitioner’s Playground. In this article, you can learn more about this format and get ideas on how to set up such a method community meeting in your own company.