Tag: content

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Customer experience Circle offline store situation

Content and Context in Commerce

The phrase “content is king” is widely believed to have been coined by Bill Gates. That may well be the case, but if so, who is King Content’s queen? That’s simple. If content is the king, then context is the queen. But let’s take a step back. If we talk about commerce, the first thing […]
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Holger Maassen

Swimlane diagram – a great tool for alignment and process planning

A swimlane diagram is a type of flowchart, and it can be used to display the same type of information (data, deliverables, actions and interactions etc.). A swimlane diagram documents the steps or activities across borders (a flowchart is limited to a close linear process in general) and shows which step and activity belongs to which throughout processes; that’s why it’s also called a cross-functional diagram or a cross-channel diagram. What makes a swim-lane-diagram special and unique is that the elements within the flowchart are placed and matched together in lanes, and you can plan and coordinate when and how a channel is required. These lanes can help identify and visualize stages, organizational units, or any other set of separated categories.
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