We will have a bride multi touch or omni e-commerce world ahead of us. And it will be critical for marketers to focus on optimising advertising content and personalising offer, recommendations and ads. Let us explore strange new e-commerce worlds, to seek out new opportunities and new ways to interact, to boldly go where no one has gone before.
UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. As a User Experience Designer, I’d like to share some UX research methods around gathering data with you. My […]