If you’re not testing , you’re leaving money on the table. A/B testing is one of the most powerful ways to collect information about your product and service. Following the right procedure is critical if you want accurate results.
The phrase “content is king” is widely believed to have been coined by Bill Gates. That may well be the case, but if so, who is King Content’s queen? That’s simple. If content is the king, then context is the queen. But let’s take a step back. If we talk about commerce, the first thing […]
We will have a bride multi touch or omni e-commerce world ahead of us. And it will be critical for marketers to focus on optimising advertising content and personalising offer, recommendations and ads. Let us explore strange new e-commerce worlds, to seek out new opportunities and new ways to interact, to boldly go where no one has gone before.
UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. As a User Experience Designer, I’d like to share some UX research methods around gathering data with you. My […]