On September 17, 2018, the UX Enablement group (a team of user researchers, designers, and design educators) at SAP Design in Palo Alto, United States, hosted a Bay area meet-up event in partnership with Hexagon UX.
Societal developments and the digital era require key players to constantly evolve and stay innovative. In 2017, Rolls-Royce’s business unit Power Systems therefore started collaborating with SAP to introduce design thinking in their company. The set goal: transforming the innovation culture at Rolls-Royce Power Systems. What began as a UX topic in IT, turned into an organization-wide new mindset change.
How can organizations go beyond spending money in a financial capacity and create real impact? A central question to nonprofit efforts, this is how Heather Hooper, Director of the Sharks Foundation (the charitable arm of the San Jose Sharks professional ice hockey team), opened a design thinking workshop with SAP North America’s Corporate Social Responsibility […]
The Design Thinking process first defines the problem and then implements the solutions, always with the needs of the user demographic at the core of concept development. – Stanford d.school Design thinking is key to putting the customer at the center of everything your company does. Unfortunately not everyone has had the opportunity to take […]
Daimler AG drives change in innovation and agile working culture and therefore implements Design Thinking in its organization. Daimler has chosen SAP as a partner for their Design Thinking enablement because SAP went on a similar journey and thus Daimler can benefit from SAP’s learnings.