Tag: ecommerce

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How A / B Testing Improves Your Product and Service Launch

If you’re not testing , you’re leaving money on the table. A/B testing is one of the most powerful ways to collect information about your product and service. Following the right procedure is critical if you want accurate results.
542  | 
Holger Maassen
Customer experience Circle offline store situation

Content and Context in Commerce

The phrase “content is king” is widely believed to have been coined by Bill Gates. That may well be the case, but if so, who is King Content’s queen? That’s simple. If content is the king, then context is the queen. But let’s take a step back. If we talk about commerce, the first thing […]
877  | 
Holger Maassen