The phrase “content is king” is widely believed to have been coined by Bill Gates. That may well be the case, but if so, who is King Content’s queen? That’s simple. If content is the king, then context is the queen. But let’s take a step back. If we talk about commerce, the first thing […]
We will have a bride multi touch or omni e-commerce world ahead of us. And it will be critical for marketers to focus on optimising advertising content and personalising offer, recommendations and ads. Let us explore strange new e-commerce worlds, to seek out new opportunities and new ways to interact, to boldly go where no one has gone before.