Only by understanding the true needs of our end users and customers, can we think of ways to solve their pain points and help them to overcome challenges. Try out a set of exercises to increase empathy through listening.
The importance of empathy – in recent years, a strong shift towards customer-centricity has occurred in all areas of business. This development has also affected IT: Today, programming lives from the ability to not only write good code but to understand customers and develop solutions that satisfy their needs and expectations. Putting the end-user in […]
Have you ever played the childhood game with your sibling or friend where you mirror their words and actions, much to their annoyance? Turns out that what you were doing was nature’s way to activate your mirror neurons and build your capacity for empathy! Empathy was the topic discussed at the Enterprise UX Meetup held […]
I keep a sailboat in Sausalito, a picturesque town that has more charm than commerce. In May, I was enjoying a glass of wine on the boat of a friend who was all worked up about the new ferry landing that the Golden Gate Bridge District wanted to install in Sausalito. “It’s horrible. It’s huge, […]
Prototyping for empathy is a method that is used by the d.School in order to immerse one you in the situation of your client, user, etc.
5 |