Tag: end user research

“I Love the Surprise Factor”: Lilia about being a User Research Trainer

Lilia Ungefug is a user experience researcher at SAP. Within her first year as a trainer for user research, she has been internally awarded for her engagement and high motivation. In an interview, Lilia shared some exciting moments and insights about her passion as a trainer.   Lilia, what do you enjoy the most as […]
458  | 
Saskia Guckenburg

End-Users’ Experiences With Redesigned Coca-Cola Hellenic Web Shop

In 2013, Coca-Cola HBC turned to the SAP Design & Co-Innovation Center (DCC) to open a web channel. After the implementation, Coca-Cola Hellenic asked their end-users about their experience with the new web channel design and made a video capturing it. Coca-Cola HBC is one of the largest bottlers of the brands of the Coca-Cola […]
2912  | 
Thomas Biedermann

8 things to keep in mind when setting up a field research project

Here are a number of important considerations that I have learned to take care of when setting up and running a field research project. Involve as many disciplines as possible The more people that participate in the research one way or another, the higher the acceptance of the research results. For example, a solution manager, […]
8406  | 
Clarissa Goetz