To be honest, the words “religious about” above don’t necessarily need to be crossed out. As a user experience professional, you sometimes feel like you’re preaching a kind of gospel because you keep repeating the same words over and over to a succession of project teams: “Involve your end users.” “Get feedback from the end […]
By Clarissa Goetz and Ramona Winkler So, you’re in the lucky position to have end users lined up for research interviews. Great! Now, do you need to prepare for this interview at all? And if so, how? If you want to get the most out of the on-site visit, it’s best to prepare in […]
From my experience as a designer at SAP's Design & Co-Innovation Center, one common issue we face during our design research is the (mis)understanding of roles–the expert and a typical end user. While these roles have a lot of overlap, they are not interchangeable.
Gamification is the usage of elements that are typical for games, such as points, badges, levels and leader boards, in non-game contexts. This can be in business software, any other software (e.g. educational software) or in real life contexts (e.g. if your kids refuse to brush their teeth you can turn it into a contest). […]
Fortunately, the days are gone in which the end users were mysterious beings that hardly anyone from the development department ever met. But since it’s still not a matter of course that software professionals have the real end user in mind when the end user is meant, the question should be allowed: What is an […]
This is the second in a small series of infographics on the topic of design and user experience. The first infographic was an introduction to the design process. In this second post, the graphic highlights the steps of conducting field research and provides a few tips and benefits along the way. The infographic starts with […]