Tag: human computer interaction

Human Impact of Biased AI in Business — and How to Go Beyond

As Andrew Ng, adjunct professor at Stanford, describes it, “AI is the next electricity, and there is no going back.” Just as electricity has changed many industries since it was introduced, so will AI. Therefore, it is important for individuals and businesses to understand this powerful technology, to ask the right questions, and to make the right […]
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Janaki Kumar

How to increase online sales?

Obligatory registration on eCommerce websites kills conversion, i.e converting a user to a costumer. Can you imagine going into a physical shop and being asked all these questions before you can purchase anything? Making customers register before they checkout is a barrier to purchase, but plenty of retailers are yet to learn this lesson, and […]
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Progressive disclosure

Progressive disclosure is a method of balancing two contradicting requirements, simplicity and completeness, via a simple, yet powerful idea: (1) initially, show users only a few of the most important options and (2) offer them a larger set of specialized options upon request by disclosing additional features only if a user asks for them or […]
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User Experience and Experience Design

The extensive challenge designers and vendors of interactive products face is that “Experience or User Experience” is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device”,  states Marc Hassenzahl in his book on “User Experience and Experience Design” in the […]
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