Tag: journey mapping

UX Research: A Key Factor for Success in the Design Process

UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. As a User Experience Designer, I’d like to share some UX research methods around gathering data with you. My […]
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Holger Maassen

Discover Your Wow Factor with Customer Journey Mapping

A Customer Journey Map can help you discover, design and deliver your Wow Factor and an incredible customer experience! Here are three ways to discover your wow factor with Journey Mapping.
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