Tag: marketing UX

Turning Anonymity into Loyalty

Ana Ochoa, Product Manager at Nestlé speaks about Nestlé’s new culture of innovation and explains how SAP is helping the consumer products giant overcome one of its biggest challenges.
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Andrea Waisgluss

Understanding the difference

  Just recently we had a talk with a potential customer about a possible approach to a project involving user research, conceptual and visual design and development. Whereas the steps concerning design and development had been talked over very quickly leaving everybody at the table leaning comfortably in their seats, the first and foremost step, […]
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