We will have a bride multi touch or omni e-commerce world ahead of us. And it will be critical for marketers to focus on optimising advertising content and personalising offer, recommendations and ads. Let us explore strange new e-commerce worlds, to seek out new opportunities and new ways to interact, to boldly go where no one has gone before.
Just recently we had a talk with a potential customer about a possible approach to a project involving user research, conceptual and visual design and development. Whereas the steps concerning design and development had been talked over very quickly leaving everybody at the table leaning comfortably in their seats, the first and foremost step, […]