What’s the first thing that comes to mind when you hear ‘Fishbowl’? I bet you’re not thinking about people sitting in circles and discussing a topic vividly. It’s totally fine if you were thinking about an aquarium. However, we want to talk about Fishbowl as an excellent, future-oriented user research method.
Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC) at SAP we frequently organize the so-called “Method Mondays”, a regular one-hour meeting series in which the team members share, practice, and test different methods. In this article […]
Business Origami is a method that has been invented by the Hitachi Design Center. It uses paper cut-outs as symbolic representations of people, groups, channels and environments, to create a miniature model of a system.
The hero’s journey is a storytelling method introduced by Joseph Campbell who analyzed vast numbers of myths and fairy tales. He found that all heroes follow a journey with 12 distinct steps, although not all 12 are mandatory for the story.
An experience map is a method you can use to get insights into the holistic experience of your target group (be it users, customers, clients) in order to understand and visualize the ups and downs of their experience across the service or ecosystem.
Shadowing is a qualitative method which is not widespread up to today, where a person is accompanied by an observer like a “shadow”. The method was mainly used in the field of consumer research for new products or services. At D-LABS, we have successfully adopted it for the acquisition of working processes and the usage of business software and observed employees during their everyday work.