Tag: persona

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UX Research: A Key Factor for Success in the Design Process

UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. As a User Experience Designer, I’d like to share some UX research methods around gathering data with you. My […]
2809  | 
Holger Maassen

#designmistakes – Overcomplicating Things

Ever heard of the KISS method? When we don’t keep it simple, straightforward tasks often become more complex and complicated than they need to be.
2742  | 
Marcus Holger Erb