Tag: research

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UX Research: A Key Factor for Success in the Design Process

UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. As a User Experience Designer, I’d like to share some UX research methods around gathering data with you. My […]
3086  | 
Holger Maassen

Expert vs. End User from a Designer’s Perspective

From my experience as a designer at SAP's Design & Co-Innovation Center, one common issue we face during our design research is the (mis)understanding of roles–the expert and a typical end user. While these roles have a lot of overlap, they are not interchangeable.
3589  | 
Tim Thianthai

Medical Research Insights Solution has won the German Design Award

The Medical Research Insights project has won the German Design Award in the category Excellent Communications Design – Interactive User Experience .  „The Medical Research Insights permits safe, direct access to various clinical data systems. Thanks to the intuitive UI system and clear, graphic presentation, complex medical information can be assessed simply and in real time and sound decisions made. The system […]
3851  | 
Ann-Sofie Ruf