Tag: retail

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Making Stores Smart with Beacon Technology

The idea of Bluetooth beacon technology is fairly simple and Apple is emerging as the ”top dog” as the beacon-wars are heating up. PayPal (PayPal Beacon: https://www.paypal.com/webapps/mpp/beacon ) and Qualcomm (Gimbal: http://www.gimbal.com/) are gearing up to challenge Apple with beacon hardware of their own. And retailers like Target (Cart Wheel) and smaller vendors like Estimote, […]
7592  | 
Holger Maassen

Hybris & SAP – Combining Forces for a Better UX in Omni Channel Commerce

Running retail today is not really so different now than it used to be. First you have to meet the basic requirements which consumers want and be able to meet their expectations. But what has changed and is challenging today is the second point, “meeting customer expectations.” Retailers today must be customer-centered at every touch […]
8854  | 
Holger Maassen