Tag: retail

Customer experience Circle offline store situation

Content and Context in Commerce

The phrase “content is king” is widely believed to have been coined by Bill Gates. That may well be the case, but if so, who is King Content’s queen? That’s simple. If content is the king, then context is the queen. But let’s take a step back. If we talk about commerce, the first thing […]
550  | 
Holger Maassen

Making Stores Smart with Beacon Technology

The idea of Bluetooth beacon technology is fairly simple and Apple is emerging as the ”top dog” as the beacon-wars are heating up. PayPal (PayPal Beacon: https://www.paypal.com/webapps/mpp/beacon ) and Qualcomm (Gimbal: http://www.gimbal.com/) are gearing up to challenge Apple with beacon hardware of their own. And retailers like Target (Cart Wheel) and smaller vendors like Estimote, […]
8244  | 
Holger Maassen

Hybris & SAP – Combining Forces for a Better UX in Omni Channel Commerce

Running retail today is not really so different now than it used to be. First you have to meet the basic requirements which consumers want and be able to meet their expectations. But what has changed and is challenging today is the second point, “meeting customer expectations.” Retailers today must be customer-centered at every touch […]
9862  | 
Holger Maassen