Tag: ROI

My Leadership Goal – Deliver ROI through Delightful UX

As I stepped up to my new role as Chief Design Officer at SAP at the beginning of this month, I reflected on the words of Leonardo da Vinci, who said “I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.” This […]
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Maricel Cabahug

How Slow Users Drive ROI

In business software applications, a key factor whether or not to invest is whether or not the productivity of employees can be raised. ROI is measured in productivity, and productivity is measured in time. In usability tests, we routinely measure task completion time. This gave me an opportunity to have a closer look, and I’d […]
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Bernard Rummel