Gazing Through A Hybrid Lens: New Approaches to Innovation and Creativity The technological industry is undergoing a major revolution. Gone are the days where students come out of university with a degree in computer science, business administration, marketing or physics, and stick to these careers forever. With a booming start-up culture, the internet, and an […]
Societal developments and the digital era require key players to constantly evolve and stay innovative. In 2017, Rolls-Royce’s business unit Power Systems therefore started collaborating with SAP to introduce design thinking in their company. The set goal: transforming the innovation culture at Rolls-Royce Power Systems. What began as a UX topic in IT, turned into an organization-wide new mindset change.