When motion fills the gap between frames, the story comes to life and becomes more understandable. A great story has a beginning, middle, and an end. As such, motion facilitates comprehension by creating the full picture for us, while holding our attention.
Fraport AG, the airport managing group of Frankfurt Airport, is using Design Thinking methods and tools to improve security issues as well as the service at Frankfurt Airport. We had the pleasure to interview Till Eichenauer on how this tool was used and perceived at Fraport.
"Scenes" is a tool and a method that was created to empower business leaders and professionals of all industries to shape their ideas and scenarios in the form of fun illustrative storyboards without the need of refined drawing skills. Learn how you can use it.
The hero’s journey is a storytelling method introduced by Joseph Campbell who analyzed vast numbers of myths and fairy tales. He found that all heroes follow a journey with 12 distinct steps, although not all 12 are mandatory for the story.