If you’re not testing , you’re leaving money on the table. A/B testing is one of the most powerful ways to collect information about your product and service. Following the right procedure is critical if you want accurate results.
Lilia Ungefug is a user experience researcher at SAP. Within her first year as a trainer for user research, she has been internally awarded for her engagement and high motivation. In an interview, Lilia shared some exciting moments and insights about her passion as a trainer. Lilia, what do you enjoy the most as […]
UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. As a User Experience Designer, I’d like to share some UX research methods around gathering data with you. My […]
This is the third in a small series of infographics on the topic of design and user experience. The first infographic was an introduction to the design process. The second was about conducting field research with end users. In this third post, the graphic highlights the steps involved in conducting a usability test and provides a few tips and […]
In an agile, fast-paced development environment, getting user feedback for your design in time is a logistical challenge. If you want users to meet design in fast iteration cycles, you need two components just in time – users, and design. Suppose you have access to the former, say, because you arranged early for meetings with […]