Tag: UCD

Rewards and Pains: User Research in Brazil

Article by Denise Pilar and Felipe Martins from SAP Labs Latin America User-centered design can be a challenge in Brazil where the organizational UX maturity level is low. Teams have to overcome management objections to user-centered design and navigate cultural considerations. This article presents ways to handle the most common objections and discusses what can be done in spite of the inherent difficulties.
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Denise Pilar