Tag: UCD

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Customer experience Circle offline store situation

Content and Context in Commerce

The phrase “content is king” is widely believed to have been coined by Bill Gates. That may well be the case, but if so, who is King Content’s queen? That’s simple. If content is the king, then context is the queen. But let’s take a step back. If we talk about commerce, the first thing […]
550  | 
Holger Maassen

Rewards and Pains: User Research in Brazil

Article by Denise Pilar and Felipe Martins from SAP Labs Latin America User-centered design can be a challenge in Brazil where the organizational UX maturity level is low. Teams have to overcome management objections to user-centered design and navigate cultural considerations. This article presents ways to handle the most common objections and discusses what can be done in spite of the inherent difficulties.
5716  | 
Denise Pilar