UX research, or design research serves many purposes throughout the design process. It helps us identify, prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. As a User Experience Designer, I’d like to share some UX research methods around gathering data with you. My […]
Use cases are often considered to be a tool only for User Experience (UX) specialists. Read on why many other roles in a product and development team benefit from use cases as an essential milestone in the User Centered Design Process.
As designers, our common goal is to create products that make work easier. After all, one of the most important features of good design is ease-of-use and understanding. We have to build tools that are easy to use from the start.
“With the ever growing spread of computers into our daily lives, software application design is more and more focusing on untrained and casual users. These users have very different requirements from professional users who for a long time dominated the business scene. Developers need to take this new breed of users seriously and design applications […]
So here was my challenge. As the manager of a team of user researchers, I was asked some years ago to help shift the mindset of our executives from traditional software benchmarked by features and functions to one measured by the quality of the user experience.
Gamification is the usage of elements that are typical for games, such as points, badges, levels and leader boards, in non-game contexts. This can be in business software, any other software (e.g. educational software) or in real life contexts (e.g. if your kids refuse to brush their teeth you can turn it into a contest). […]
The System Usability Scale (Brooke, 1996) is a widely used, standardized 10-item questionnaire to measure user satisfaction. For German users, a group of SAP usability professionals made a translation available in 2013 which we proudly re-post in this community.
You need a quick usability assessment of an already deployed system? The System Usability Scale can give you a pretty precise spotlight on where to dig deeper for usability issues - and where to unpack the rest of your UX toolbox. This post provides details and some tools to get started right away.
The term “use case” is a common source of misunderstanding because it is often used to mean different things. Sometimes people use it to describe: a stakeholder’s high-level goal a step by step description of system action the flow of how users interact with a system If a team talks about use cases and everyone […]
Imagine you’re driving in your brand new Acura TL. It’s your first car, and you love how it drives. An icon appears on the dash with a bright orange exclamation point. What does this mean? You panic, you're confused. Is something overheated? Is the engine going to die? Should I pull over? Or should I ignore it and hope for the best?
After the enormous success of SAPPHIRE NOW, which took place at the beginning of June in Orlando, Florida, USA, the excitement generated by this event is still present. SAPPHIRE is the biggest celebration of SAP in the entire ecosystem with customers, partners, and colleagues taking part. This year’s SAPPHIRE NOW was truly dedicated to the […]
So you’ve been invited to take part in a user research study by your department head, your company’s IT department, or by an SAP contact. They told you about the importance user research has in improving the user experience of a software product, and they said you are just the right person for this. You may […]
In business software applications, a key factor whether or not to invest is whether or not the productivity of employees can be raised. ROI is measured in productivity, and productivity is measured in time. In usability tests, we routinely measure task completion time. This gave me an opportunity to have a closer look, and I’d […]
Consider this: a product is not complete until a person uses it. A chair is not complete until someone sits down; a shopping website, not until someone orders something. My first design teacher chose this idea to make a point: the product is there to be used by a person. What does he want to […]
The answer to this question depends on how you define the term “usability.” So let’s take three different definitions and see where they led us to: Usability is “effectiveness, efficiency, and user satisfaction” In this definition, the target of usability is effectiveness (the user is able to reach his goal), efficiency (the user can reach […]
When I first worked on the accessibility topic some years ago, I had a basic idea what “A11y” (short for Accessibility) stands for, but within 2 days, a customer message reaching my inbox titled: “I cannot access my system anymore because I forgot my password”. At least, you can learn from this what Accessibility is […]
In its most essential terms, design (more specifically product design) is the transformation of an idea into a virtual or physical thing. All man-made things have been designed, whether the design is good or bad. But I do think that design is the result of an intention. Can there be unintentional design? There may be unintended consequences of a design decision, but design seems to me to be inherently connected to a conscious intention.
We are required to use an increasing number of usernames, passwords and PINs in our daily lives. We use them for logging on to computers and networks, specific applications and websites, bank cards, mobile phones and even entry door systems. The result is a serious challenge for users, not only in terms of the number […]
The introduction of Design Thinking at SAP as a product definition methodology requires every employee involved in the development of the product to take responsibility for the usability and end-to-end product experience. Customer involvement has become a cornerstone of both the requirements gathering process and the usability testing of our software. An essential part of the […]
Data-based decision making is only as good people's initiative and ability to make sense of the data, and the ability of their tools to help them think critically about it. The goal of this extensive user research project was to determine the opportunities for, and barriers to, reaching “casual” users of quantitative business information with a more engaging experience.