Imagine you’re driving in your brand new Acura TL. It’s your first car, and you love how it drives. An icon appears on the dash with a bright orange exclamation point. What does this mean? You panic, you're confused. Is something overheated? Is the engine going to die? Should I pull over? Or should I ignore it and hope for the best?
Service design is a term that seems self-explanatory and ambiguous at the same time. Service design is the designing of services. But what is a service? A service is an intangible commodity. It is a set of actions that delivers value to users, without them having to own or manage any components. When sending a […]