Use cases are often considered to be a tool only for User Experience (UX) specialists. Read on why many other roles in a product and development team benefit from use cases as an essential milestone in the User Centered Design Process.
In an ideal world, “caring about what users want” should be true and self-evident for everyone. Let´s assume that caring about everyone is the right thing to do from an ethical point of view. Isn´t caring about our users at least as imperative? For me caring about a user means that I use all the […]
Have you ever looked for information only to find it where you didn’t expect it? This happened to me recently. Whenever possible, I avoid printing to “save a tree,” but then the time finally came when I had to print something and also install the printer driver on my computer. After clicking the “print” button, […]
In this two-part interview series, I talk to Ulrike Weissenberger, VP of Global Design Enablement, and Hanswerner Dreissigacker, VP of Global Design Frontrunner Apps who were respectively early proponents of user-centered design and design thinking at SAP.
This is the second post in a two-part interview series about changing software development culture from one focused mainly on features and functions toward one that invests meaningful and appropriate resources on user experience and design. When teams and management are asked to change the way they have always done things, that is when things […]
Statistics, numbers, data – what sounds nerdy at first can be refreshingly captivating if you put it in a new context. Indeed this spring, SAP and the National Hockey League (NHL), the professional ice hockey league, consisting of 30 member clubs in USA and Canada, scored a big coup in revolutionizing the representation of sports statistics and retelling their story to hockey lovers all over the world.
People often think that user experience is all about creating beautiful user interfaces to make users happy. Yes, of course enhancing your users’ experience will result in greater user satisfaction but did you know that UX has a range of other benefits, including financial advantages for your business?
Gamification is the usage of elements that are typical for games, such as points, badges, levels and leader boards, in non-game contexts. This can be in business software, any other software (e.g. educational software) or in real life contexts (e.g. if your kids refuse to brush their teeth you can turn it into a contest). […]
The term “use case” is a common source of misunderstanding because it is often used to mean different things. Sometimes people use it to describe: a stakeholder’s high-level goal a step by step description of system action the flow of how users interact with a system If a team talks about use cases and everyone […]
Imagine you’re driving in your brand new Acura TL. It’s your first car, and you love how it drives. An icon appears on the dash with a bright orange exclamation point. What does this mean? You panic, you're confused. Is something overheated? Is the engine going to die? Should I pull over? Or should I ignore it and hope for the best?
Just recently we had a talk with a potential customer about a possible approach to a project involving user research, conceptual and visual design and development. Whereas the steps concerning design and development had been talked over very quickly leaving everybody at the table leaning comfortably in their seats, the first and foremost step, […]
In the last decade digital has transformed from something cool and curious to simply becoming a ubiquitous part of our everyday lives. This transformation has happened so fast and so invisibly that we haven’t had time to stop and reflect on how our digital interactions link to our physical lives. Many concepts we use to […]
The extensive challenge designers and vendors of interactive products face is that “Experience or User Experience” is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device”, states Marc Hassenzahl in his book on “User Experience and Experience Design” in the […]
Data-based decision making is only as good people's initiative and ability to make sense of the data, and the ability of their tools to help them think critically about it. The goal of this extensive user research project was to determine the opportunities for, and barriers to, reaching “casual” users of quantitative business information with a more engaging experience.